This event was a premier presentation of unreleased products through custom architectural structures. Belkin's products and concepts were presented via motion graphics, interactive video installation, environmental design, custom displays, and graphic details. The space was transformed in a fully developed narrative. Designated areas of the room highlighted each product concept by way of a professional fabrication process. The space was then visually united through graphic elements on the floors and walls, which promoted three main concepts: networking, mobility and conservation. The event was an opportunity for the consumer to interact with the products in a custom designed and fabricated environment.